How much are we worth – and who decides? The three films in this programme explore digital worlds where masculinity, desire, and success are increasingly measured in numbers: looks, income, followers, rankings, and self-improvement. Moving between intimacy, ambition, and online culture, these works ask what happens when attraction and self-worth become something to calculate, optimize, and compare.

La mécanique des fluides
Gala Hernández López / France 2022 / 38' / DCP / colour / French / Doc
In 2018, an incel posted a suicide note on Reddit entitled «America is responsible for my death». «The Mechanics of Fluids» is an attempt to find answers to his words. The film is a virtual drift through the internet in search of the man's digital traces, which ends up being an inner journey between two connected solitudes.

YouTube Content Interlude
Gala Hernández López / 10' / DCP / colour
How is masculine value quantified and abstracted within online cultures? This short video remix brings together fragments of YouTube content that reveal the ways masculinity is increasingly measured, optimized, and translated into numerical value. Moving from incel communities’ obsession with calculating «sexual market value» through facial proportions, attractiveness scales, and looksmaxing practices, to contemporary discourses around masculine success – followers, wealth, productivity, and self-improvement – the piece examines how desirability and achievement are reduced to metrics, ratios, and supposedly objective forms of evaluation. Through this constellation of online materials, the video explores the emergence of a masculine imaginary shaped by quantification: a culture in which the self becomes a project of constant optimization, and intimacy, status, and social worth are reorganized according to the abstract logic of numbers.

+10k
Gala Hernández López / France/Spain 2025 / 30' / DCP / colour / English/Catalan/Spanish / Fic/Doc/Exp
Pol is 21 and lives with his grandmother. He dreams of living in Miami and generating 10,000 € a month. He attends personal development events, follows online coaches, and invests in cryptocurrencies. Pol doesn't know when he'll achieve his goal of becoming the best version of himself. The only thing he knows is that one day, he'll get there.